Jeremy Clarkson, the well-known television star and entrepreneur, recently made headlines by declaring he will no longer pursue new business ventures. Following the launch of his Oxfordshire pub, The Farmer’s Dog, Clarkson emphatically stated, “I’m done with business now. I am not starting another business as long as I live.” This announcement marks a turning point in his diverse career, which has spanned motoring journalism, farming, and now hospitality.
Clarkson’s candid remarks about his business journey reveal a man who values enjoyment over expansion. “I don’t understand it and am not motivated by money,” he admitted. “I just want a good craic.” These words capture the essence of his current outlook, as he steps back from entrepreneurial pursuits to focus on simpler pleasures and personal fulfilment.
The Farmer’s Dog: A Pub with a Story
The Farmer’s Dog, situated near Burford in West Oxfordshire, is more than just a pub. It has quickly become a local landmark and a tourist attraction since its opening in August 2024. Clarkson purchased the property, formerly known as The Windmill, for less than £ 1 million and transformed it into a bustling hub for food, drink, and entertainment.
The pub’s name itself has an amusing backstory. During the purchase process, Clarkson discovered that the surrounding land had a reputation for being a meeting place for people engaged in dogging, a discovery that both shocked and amused him. He humorously recounted finding underwear in the trees and learning from his lawyer about the site’s colourful past.
Beyond its quirky history, The Farmer’s Dog now employs over 140 people and features unique attractions. The pub grounds include an outdoor kitchen, a butchers’ shop, and a merchandising outlet for Diddly Squat Farm. The marquee from The Grand Tour is also set up in the grounds, adding to the venue’s distinctive character.
The Challenges of Running a Pub
Opening and managing The Farmer’s Dog proved far more demanding than Clarkson anticipated. In interviews, he described the process as “more stressful than managing a farm.” The complexities of food safety, hygiene regulations, and staffing issues all contributed to the challenge.
Clarkson’s experience is a testament to the realities of modern hospitality. He admitted that running a pub requires attention to detail and constant problem-solving. “I would spend the entire day striving to get the pub operational while tackling countless problems,” he said, highlighting the exhausting nature of the venture.
The launch of The Farmer’s Dog coincided with Clarkson’s harvest season, adding to his workload. Despite these pressures, the pub’s opening drew hundreds of eager customers, some of whom queued for hours to be among the first patrons. Attendees described the event as a “social phenomenon.”
Supporting British Agriculture and Local Communities
Jeremy Clarkson has been vocal about his commitment to supporting British agriculture. At The Farmer’s Dog, he champions locally sourced ingredients, with four of the eight drinks on tap made entirely from UK produce.
His other ventures, including Diddly Squat Farm and Hawkstone lager, also prioritise British farming. “Hopefully, everybody benefits from Hawkstone, the Farmer’s Dog, and Diddly Squat,” he said. “Whether you are growing black pepper in Cornwall or barley in Scotland, it is all backing British farming”.
Hawkstone Lager, in which Clarkson holds a significant stake, has seen impressive growth. Sales rose from £7.8 million in 2024 to £21.3 million in the year to March 2025. The brand is now stocked in over 2,000 pubs and major retailers across the UK.
The End of an Entrepreneurial Era
Clarkson’s decision to step back from business is rooted in both personal and practical considerations. He acknowledged that the pressures of running multiple enterprises have taken their toll. “I’m done with business now,” he repeated, making it clear that The Farmer’s Dog will be his final business venture.
Despite the success of his ventures, Clarkson said he is no longer interested in expanding his portfolio. He credited his recent use of the weight-loss drug Mounjaro with improving his health but joked that it has not dulled his interest in beer.
Looking ahead, Clarkson expressed concern about the decline of local pubs and the impact on rural communities. “If you no longer have a village doctor, policeman, school, shop, vicar and if you lose the pub, then what is a village?” he asked. He encouraged people to support their local pubs as a way to strengthen community bonds.
A New Chapter for Jeremy Clarkson
Jeremy Clarkson’s journey from motoring journalist to farmer and pub landlord has captivated audiences worldwide. His latest series, documenting his efforts to run The Farmer’s Dog, continues to draw viewers and fans.
Now, with his business chapter coming to a close, Clarkson is focused on enjoying life and supporting the causes he cares about. “I just want a good craic,” he said, summing up his new approach. His legacy as an entrepreneur who dared to try new things—and share the results with the world—remains intact.
The Cultural Impact of Clarkson’s Ventures
The success of The Farmer’s Dog and Diddly Squat Farm has had a tangible impact on the local area. Hundreds of jobs have been created, and tourism has surged, bringing new life to rural Oxfordshire.
Clarkson’s willingness to share both triumphs and struggles on television has resonated with audiences. His honesty about the challenges of farming and hospitality has made him a relatable figure, while his humour and irreverence keep viewers entertained.
The Farmer’s Dog has also become a venue for special events. In December 2024, the Red Bull Formula 1 Team celebrated their Christmas at the pub, leaving behind a unique piece of memorabilia: an engine cover signed by Christian Horner.
The Future of The Farmer’s Dog
With Jeremy Clarkson stepping back from new business ventures, the future of The Farmer’s Dog lies in its ability to remain a vibrant community hub. The pub’s success is a testament to Clarkson’s vision and the hard work of his team.
As Clarkson himself said, “I’m done with business now.” However, his impact on the local community and the broader entertainment world will continue to be felt. The Farmer’s Dog stands as a symbol of his adventurous spirit and commitment to bringing people together.
Jeremy Clarkson’s journey reminds us that sometimes, the best business decision is knowing when to step back and enjoy the fruits of your labour. For now, he is content to focus on what matters most: good company, good beer, and a good craic.