Coleen Rooney is one of the most powerful media personalities in Britain known for her strength, career achievements, and the way she balances fame and family obligations. Widely acclaimed for her elegance and charitable activities, glamorous lady Coleen is married to footballer Wayne Rooney and has created an empire for herself, despite experiencing a rise and fall in her life.
Key Details:
Category | Detail/Value |
Net Worth | $19.5 million / £19 million (2025 estimate) |
Income Sources | TV presenting, magazine columns, sponsorships, endorsements, bestselling DVDs, books, property assets |
Major Assets | Barbados villa ($8M), Prestbury mansion ($5.5M), Formby mansion ($2M) |
Notable Earnings | Wedding media (£2.5M from OK! Magazine), George at ASDA deal (£3M+), Closer columnist (£15M) |
Salary (Recent) | £1.5M for “I’m a Celebrity… Get Me Out of Here!” appearance (2024) |
Category | Detail |
Family | |
Husband | Wayne Rooney (footballer) |
Children | Kai, Klay, Kit, Cass (four sons) |
Parents | Tony McLoughlin (father), Colette McLoughlin (mother) |
Siblings | Anthony (brother), Joe (brother), Rosie (sister, deceased) |
Category | Career Highlights |
Debut | TV: “Coleen’s Real Women” (2008, ITV) |
Writer | “Closer” magazine, later “OK!” magazine |
Books | “Welcome To My World” (2007), “Coleen’s Real Style” (2008), “Coleen Style Queen” series (2008-2010) |
Exercise DVD | “Coleen McLoughlin’s Brand New Body Workout” (2006) (UK bestseller) |
Fashion Model | George at ASDA (2008-2010) |
Recent TV | “I’m a Celebrity…Get Me Out of Here!” (2024) |
Philanthropy | Supporter/patron of Alder Hey Children’s Charity (Liverpool) |
Documentary | “Coleen Rooney: A Real Wagatha Story” (2023, Disney+ Hotstar) |
Early Life and Family Roots
Born on April 3, 1986, in Liverpool, Coleen Mary McLoughlin is the daughter of Tony and Colette McLoughlin. As the oldest of four kids in a close knit Irish Catholic family, Coleen was brought up among working class people. Her father worked as a bricklayer who managed a boxing club and her mother worked as a nurse who instilled strong work ethics into her daughter. Coleen has an adopted sister named Rosie, who suffered from a rare genetic condition known as Rett syndrome. Rosie passed away in the year 2013 at the age of 14. This inspired Coleen to become a lifelong philanthropist. Further, Coleen attended St John Bosco Arts College. Most noteworthy is the fact that Coleen was a high achiever there. In other words, she got ten GCSEs at the college. Coleen also showed a flair for the performing arts at the college. At first, she came into the cameras’ view as Wayne Rooney’s fiancée, but her smarts and ambition saw her carve out a media career away from him.

Media Career and Business Ventures
Coleen became famous after writing a column in celebrity magazine Closer. She went on to write for OK! She became popular with the public for her down-to-earth style. “She hosted ITV’s ‘Coleen’s Real Women’, which celebrates real models for advertising promotions as opposed to industry standards.”
Coleen McLoughlin’s Brand New Body Workout DVD was a commercial success. In addition to presenting, Coleen became the face of George at ASDA and bagged two multi-million pound fashion and retail endorsement deals. She increased her reach as an author by writing “Welcome to My World”, “Coleen’s Real Style”, and the four book “Coleen Style Queen” series of fashion advice for girls and women.
Coleen has diversified her business interests as she has set up her company called CWR 2021 and is also investing in property in Cheshire, Formby and internationally. From media, publishing and endorsements to exclusive TV appearances, her earning power has meant her net worth has been estimated at $19.5 million which sometimes exceeds Wayne’s football wages.
Marriage, Family, and Philanthropy
Coleen met Wayne Rooney at the age of 12. Their relationship became public when they were teens, attracting intense media attention as Wayne’s football career soared. The couple married in a lavish ceremony in Portofino, Italy, in 2008, covered exclusively by OK! magazine.
The Rooneys have four sons Kai, Klay, Kit, and Cass whose upbringing Coleen keeps central to her life, often prioritizing family over social obligations or business. The couple’s journey has included periods in Cheshire, Formby, and the U.S. for Wayne’s football and management commitments.
Driven by personal experience, Coleen is an active patron of Alder Hey Children’s Charity in Liverpool, fundraising and raising awareness for children’s health, especially neurological disorders like Rett syndrome.
Challenges and Controversies
Coleen’s life in the public eye has not been without challenges. Her marriage has faced scrutiny after tabloid revelations of Wayne’s infidelities and other scandals, including substance abuse and drink-driving incidents. Coleen’s approach to these adversities has been admired often handling family challenges privately while showing unwavering support for her children.
The Wagatha Christie Saga
The controversy that most defined Coleen’s public persona emerged in 2019, when she deduced, through careful social media sleuthing, that posts from her private Instagram were being leaked to tabloids. Her investigations revealed fellow “WAG” Rebekah Vardy as the source, sparking widespread attention and a high-profile libel trial dubbed “Wagatha Christie” by the British press. The trial ended in Coleen’s favor in 2022, with the judge ruling her claims substantially true and ordering Vardy to pay the majority of legal costs. The saga further highlighted Coleen’s intelligence, resolve, and ability to command attention in a media landscape that often underestimates women.
Recent Media Projects and Public Image
Coleen was seen as a strong player in “I’m a Celebrity…Get Me Out of Here!The warmth, humour and resilience shown by the Wicket Keeper has resonated with audiences and media in 2024 to get second place. The success of her Disney+ show: Coleen Rooney: A Real Wagatha Story has further cemented her ability to use her personal stories to educate viewers in the U.K. and beyond.
Her appearances, along with repeated book deals and other fashion endorsements, mark a modern media entrepreneur who is in demand and influences popular culture beyond her WAG origins.
Net Worth, Influence, and Legacy
Coleen Rooney has made around $20 million through various endeavors.
High end endorsements with George, ASDA, Littlewoods and others.
Book royalties from her lifestyle and autobiographical works.
Television and documentary appearances.
Investment in property and business ventures.
WAGs in pop culture She has changed Fashion trends, the charity sector, and how WAGs appear in popular culture and are becoming a role model for being a celebrity with dignity and giving back to society. Coleen continues to fight for families who are dealing with neurological disorders as well as the voices of everyday women.
FAQs About coleen rooney
Question | Answer |
Who is Coleen Rooney? | Coleen Rooney is a British media personality, author, fashion designer, and businesswoman, known both for her career and her marriage to football star Wayne Rooney. |
How did Coleen Rooney become famous? | She gained prominence through her relationship with Wayne Rooney, then cemented her public profile via TV, writing, and fashion deals. |
What is Coleen Rooney’s net worth? | Her net worth is estimated at around $19.5-$20 million, based on earnings from media, publishing, endorsements, property, and television. |
What happened in the Wagatha Christie trial? | Coleen exposed the leak of her Instagram stories through social media investigation, leading to a libel case against Rebekah Vardy, which Coleen won in 2022. |
What are her major achievements? | Coleen has presented TV shows, authored books, won high-profile endorsement deals, created fitness DVDs, and influenced British fashion and media. |
Who are her family members? | Her family includes husband Wayne Rooney and their four sons Kai, Klay, Kit, and Cass. Her parents are Tony and Colette McLoughlin, and her late sister Rosie. |
Is Coleen Rooney involved in charity? | Yes, she is a patron of Alder Hey Children’s Charity and actively raises awareness for issues affecting children and families. |
How does she handle public controversies? | Coleen is widely respected for her intelligence, resilience, and commitment to privacy and family, addressing controversies with dignity. |
Has Coleen Rooney worked outside of the media? | She manages her own business enterprise, CWR 2021, and invests in real estate, broadening her income sources. |
What impact has she had on popular culture? | Coleen’s journey from WAG to empowered public figure has changed perceptions of footballers’ wives, emphasizing substance, social advocacy, and style. |