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UK House Prices Crash as Sellers Slash Asking Prices in Record July Dip

a row of buildings with grass and trees, House Prices Crash

The latest data on UK property has sent shockwaves across the nation. In July 2025, average house asking prices experienced the steepest monthly fall in over two decades. The house prices crash is not just a blip. Rightmove reports that the average asking price for homes dropped by 1.2 percent this month, equivalent to a whopping £4,531 loss compared to June. The new national average sits at £373,709, underlining how turbulent the market has become.

This dramatic house prices crash is grabbing headlines and sparking huge interest from buyers and sellers alike. While July often sees a seasonal dip, this year’s drop is the largest since Rightmove began tracking such data more than 20 years ago.

End of Stamp Duty Discounts Fuels the Downturn

Many experts attribute this house prices crash partly to the end of stamp duty discounts in April. These changes left buyers facing larger tax bills on transactions, especially in pricier markets like London. As a result, there was a surge of buyers racing to complete sales before the new rules hit, followed by a steep cooldown in demand once they took effect.

First-time buyers have been particularly impacted. The threshold for stamp duty relief dropped from £425,000 to £300,000, leaving many to either pay extra tax or lower their budgets. This has created a ripple effect, where sellers have had to cut prices sharply to attract those still in the market.

A Market Awash With Choice, but Fewer Bidding Wars

Rightmove and other analysts say one reason for the house prices crash is that the UK property market now offers buyers more choice than at any point in the last decade. The number of properties for sale remains at a ten-year high, and sellers are trimming prices to stand out amid fierce competition.

London has seen the deepest cuts, with asking prices in the capital falling 1.5 percent month-on-month and a striking 2.1 percent decline in inner London. Despite the headline drop, sales activity remains surprisingly robust, as buyers pounce on competitively priced homes.

Mortgage Rates and Bank of England Policy: A Glimmer of Hope?

Despite the dramatic headlines about a house prices crash, there are some encouraging signs for the market. Mortgage rates are slowly coming down, with a typical two-year fixed deal now around 4.53 percent, compared to over 5 percent a year ago. The Bank of England is expected to cut rates twice before the end of 2025, which could further boost affordability and prompt more buyers into action.

Rising wages are also helping offset higher costs for some buyers, particularly outside London. Regions like North East England have actually seen small price increases this month, reflecting how local trends can buck the national direction.

House Price Forecasts for 2025: Growth Slashed

In light of the house prices crash, major property analysts have slashed their price growth forecasts for this year. Rightmove now predicts average asking prices will rise just 2 percent over the course of 2025, down from the 4 percent growth anticipated earlier in the year. The high level of competition among sellers and abundance of available homes are putting a ceiling on price gains.

Still, the number of homes actually being bought and sold remains strong. There are nearly 1.15 million property transactions expected this year, with sales agreed up 5 percent compared to last summer.

What Does the Crash Mean for Buyers and Sellers?

For buyers, the house prices crash means more opportunities and increased negotiating power. Discerning shoppers can identify overpriced listings easily and negotiate harder with motivated sellers. Sellers, meanwhile, face new challenges. Over-optimistic asking prices risk getting ignored, so market-savvy homeowners are opting for more realistic pricing from the start.

Estate agents are urging sellers to adopt a flexible approach. The current market rewards those who stand out with competitive prices and compelling property staging. As competition heats up, pricing is more critical than ever to achieve a quick sale, according to experts at Rightmove and other leading agencies.

Regional Highlights and Cooling Rental Market

Inner London sellers have borne the brunt of the price reductions, while more affordable regions like the North East remain resilient. The rental sector is also cooling, with growth rates falling and some tenants transitioning to homeownership as mortgage costs ease.

The house prices crash is making headlines, reshaping the summer property landscape, and drawing in opportunistic buyers eager for a deal. The next few months will reveal whether this is a brief correction or the start of a new normal for the UK housing market.

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